The article posits the need for a new "W" in addition to jouralism's classic five: who, what, when, where, why.  Their choice is "what's next".  I get the point: in a time of change you need to describe the trend.  Yes!  But "what's next" is a little unweildy and also repeats the already in use "W": what.

 

 

I would have chosen "whither".  Duh!